Aashi Gupta
All about Lifesciences, Data Insights, Words & People!
Technical
Understanding
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Molecular Biology - PCR, Sanger Seq, Next- Generation Seq, Long-Read Seq
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Genomics - WGS, Targeted Seq, Microfluidics, Single- Cell seq
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Immunology - ELISA
Marketing
Skills
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Content - Infographics. Articles
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Event - Virtual, Tradeshows
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Personalized E-mail Marketing
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Social Media Marekting
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Digital Marketing - SEO, Google Adwords, Google Analytics
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Influencer Marketing
Software
Tools
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MS Office - Word, Excel, Powerpoint
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CMS - Wordpress, Wix
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Designing - Canva,
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CRM - Salesforce
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Marketing Automation -Sendinblue, Hubspot
Soft
Skills
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Verbal & Written Proficiency
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Teamwork
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Leadership
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Analytical skills
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Management
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Detail oriented
They say, you are a culmination of all that you see, believe and practise.
Born and raised in a small town in Rampur (Uttar Pradesh), I grew up observing strong women. Perhaps, that's what I subconsciously intend to become. My story on Earth started in the year 1996. I was an academically sound, active and curious kid with an inherent love to excel in whatever I do. Maybe, that comes from my maternal chromosomes. Fast-forward to my teens, my fondness towards Biology grew. I liked reading Human Anatomy but I knew I didn't want to be a Doctor. Funny enough, I always knew what I shouldn't do but exploring my zen was a whole lot of trials and errors. So, when I first found about Biotechnology, I remember being thrilled about the possibilities of this advancing field. I developed a deep love for Molecular Biology especially. By the way, until that time, I still didn't know, what was GENOMICS!?!
I always had a calling for writing & speaking. As a young girl, I used to pen down diaries, took part in essay competitions, and was a popular compere at college events. As I grew, my words formed Poetry and were not limited to random scribbles on the last page of copies anymore. I began sharing my thoughts online and offline, debating and questioning norms. This was also the time when I developed keen interest for marketing & data analytics. What excites me still is the fact that data is so crucial for creating stellar strategies to capture the target market.
Exploring all of this meanwhile, I found my calling. I knew I had to marry my love for molecular biology and marketing.
If you idolize Steve Jobs and his speech about "Connecting the Dots", you would make sense of everything by now.
I was meant to be a Lifescience Marketer. I have the Marketing DNA and I am passionate about it each day!
CATERPILLAR TO BUTTERFLY
St. Mary's
Senior Secondary School
(CBSE)
MATRICS - 10 CGPA
Dayawati
Modi
Academy
(CBSE)
INTERMEDIATE - 89%
Invertis
University
(UPTU)
B.TECH (BT) - I Division
Symbiosis
School of Distance
Learning
PGDBA - Ongoing
Rattafying textbooks never worked for me. My concept of learning has been very simple - If I can't explain it to somebody else, I do not know it yet. The path from a student to a professional changed overtime, but the hunger to acquire knowledge remains the same. I look for adding experieneces in every hook and corner. Therefore, I wasn't restricted within the walls of a classroom. Apart from being an enthusiastic student, I was all out in co-curricular activities too- led as the President of RI Club in college, won inter-district competitions & hosted multiple events.
FIRST ACADEMIC FLIGHT
CSIR-CCMB LaCONES
This was legit my first flight ever- both in an airplane and in my pogressing career.
I was selected in one of the 50 students for the summer internship at the premiere CSIR lab- Centre for Cellular & Molecular Biology (CCMB) at Hyderabad.
I worked under Dr. Umapathy in Lab for Conservation of Endangered Species. My project involved the protocol standardization for extraction & quantitative analysis of Cortisol hormone from cattle hair.
Release of the cortisol hormone is often related to stress levels, therefore analysing its amout in cattles is very important for proper cattle breeding & milk production. The main techniques learnt during the Internship was ELISA, Gel-Electrophoresis & PCR.
FIRST REAL JOB
Premas
Lifesciences
When you're straight out of college, the world looks at you like you're now on the real battleground. Finding a workplace where you love coming to each day, is tricky.
After an unprecedented beginning as a Product Marketer in a SAAS based IT company, I soon felt fatigued and directionless. I began reckoning about my education & interest in Biotechnology. That's when I discovered the role of a Product Executive with Premas Life Sciences in Delhi.
This was the euereka moment! I now could amalgamate my understanding of molecular biology with my creative marketing skills. PLS has been a home to me. From executing a variety of projects within 24 months, to accomplishing sales targets, I came a far way.
The future lies in the DNA. I learnt about advanced Genomic technologies like the advanced Illumina's Next Generation Sequencing, Capital equipment Sales, Marketing Communications, Product Management, Branding strategies and most importantly, the art of networking.
In such a short span, I got an opportunity to interact with eminent researchers, clinicians and industry honchos across the domain. I've been fortunate to be in the stewardship of our CEO Mr Praveen Gupta & my own boss Dr Debjani Saha, who're both spectacular mentors.
PLS remains very close to my heart for the warmth by colleagues, guidance by management and the overall professional development I could have while working here.
BABY STEPS
BRANDING it bright
PLS CONNECT
Leaders Igniting Young Minds
Ideated & executed this campaign as a Branding initiative, where we collaborated with 15+ top institutes like IITs, NITs, SRM etc.. to share Genomic education amog students .
Sway it on SOCIAL MEDIA
LOCKDOWN ≠ SLOWDOWN
This fun campaign saw a high engagement rate on PLS LI page. This was an initiative to uplift colleagues with a message that lockdown is not equals to slowdown.
PRESS MEDIA praise
FORTUNE, BIOSPECTRUM, FORBES,
Fortunately been the pen behind 10+ amazing features for Premas Life Sciences.
Building Brand by weaving intricate stories, and power of words.
ONLINE PRESENCE
Web Development
Conceptualized & coordinated the website redevelopment project, shortly after which an organic growth in visitors & enqueries was observed.
OFFBEAT EVENTS
ROUND TABLE CON
Ideated & executed events like STREE IN STEM single handedly and got eminent women leaders from the industry to raise awareness for young aspirants for a career in science.
LEAD MAGNET
LEAD GENERATION
Concieved multiple strategies for lead generation and generated a healthy pipeline for capital equipments.
MILES TO WALK BEFORE I SLEEP
